VR Punjab is a flagship regional lifestyle destination located in the Chandigarh Capital Region, owned and operated by Virtuous Retail South Asia.
Built on a sprawling area of 22 acres on the arterial NH 21, the Centre benefits from a great location in an upmarket and high-income residential catchment, also known for its iconic cricket stadium and the Indian School of Business campus
The leasable area of 1 million sq. ft. is anchored by top national and international brands such as H&M, PVR, Forever 21, Westside, Lifestyle, Centro and Home Centre, across key retail and lifestyle segments, along with a Reliance Smart.
Acquired in May 2017, VR Punjab has transformed into a flagship Virtuous Retail Shopping Centre. The Centre is now a curator of engaging and immersive experiences that promote local, national and global programmes in the fields of retail, food, music, art and entertainment that blend seamlessly with intelligently designed hardscapes and manicured softscapes, offering truly memorable experiences.
VR Punjab, just as any other Virtuous Retail Centre, propagates the art of 'place making' with an added emphasis on the outdoor environment and connectivity with public transport, creating a vibrant multi-use community centre, an urban oasis for families and safe space for children in an increasingly congested cityscape.
VR Punjab invites you all to come experience a place inspired by the state of Punjab, the communities that make it unique, the heritage that gives it character and people that make it special.
We are Punjab. VR Punjab.
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